Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and New Streaming Giants Redefine the Market
Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and New Streaming Giants Redefine the Market
Blog Article
Terrestrial broadcast series have long been established as mainstream TV shows, produced and broadcast through major network broadcasting stations. In contrast, streaming services are internet-based streaming platforms, with Netflix, regional streaming services, and Wavve being representative examples. As audience preferences evolve, competition between network-produced series and digital streaming platforms has become fierce. Consequently, each platform is producing unique content and employing adaptive strategies to stay ahead.
Differentiation Strategies of Terrestrial Dramas
Terrestrial dramas focus on providing productions with high mass appeal while maintaining classic narrative structures. In particular, they actively highlight star actors to increase viewer engagement and produce narratives that capture the interest of a diverse demographic, thereby securing a consistent fanbase. Additionally, leveraging their historical credibility and network legacy, they continue to deliver time-tested formulas, ensuring stable viewership ratings. This allows audiences to have multiple options to engage with long-standing formats through various distribution channels.
Differentiation Strategies of OTT Services
OTT providers are expanding their subscriber base by employing strategies distinct from network-based television. Firstly, they actively adopt unconventional narratives and unique structures, prioritizing artistic direction and artistry over broad popularity. Secondly, they provide customized programming that caters to niche preferences, targeting niche audiences. Lastly, they focus on producing international releases aimed at the global market, allowing them to secure viewers not only domestically but also on a global scale. Through these approaches, OTT services are strengthening their competitiveness in ways unlike conventional TV networks.
Competition and Collaboration Between Platforms
As legacy media companies increasingly expand into the digital entertainment industry, competition has intensified. For instance, one of Korea’s leading networks and a long-established broadcaster operate their own OTT services, 'KBS Streaming Hub' and 'MBC Digital', respectively, providing their existing TV shows on online services. This strategy helps sustain the relevance of traditional broadcasting platforms while engaging modern audiences. Meanwhile, the rise of competing streaming networks is shifting audience preferences towards more flexible viewing options.
Conversely, digital platforms are also expanding their dominance by working alongside traditional TV networks. A leading global streaming giant has gained worldwide success with K-content hits like 'Squid Game' and click here the supernatural dystopian sensation, leveraging the drama production capabilities of traditional industry leaders. This strategic alliance helps both parties leverage their advantages, fostering a more dynamic industry. As a result, the lines between terrestrial and digital platforms continue to blur.
Ultimately, terrestrial dramas and OTT services are both competing and finding common ground through their respective unique approaches. network-produced content maintain traditional genres and broad accessibility, whereas digital platforms provide bold and globally targeted content. As synergy and merging between these platforms continue to grow, audiences can expect a wider-ranging and enriched content environment in the future.
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